In an exciting collaboration with Morch & Rohde for Copenhagen Fashion Week, 1664 Blanc teamed up with Swedish-French artist Andre Saraiva to launch a vibrant popup kiosk. We designed an immersive retail space that promises to captivate visitors with its Supermarché-inspired design. With the iconic core blue of 1664 Blanc at the heart of the design, the kiosk includes elements of a traditional supermarket with a twist. The kiosk is designed around a dominant centerpiece of fridges filled with 1664 Blanc x Andre Saraiva beer, champagne, merch, flowers and magazines.

The design of the space thoughtfully incorporates elements from the beer production process. A custom-built bar, crafted from blue beer crates with mirrored steel tops, serves as a focal point. These crates are also repurposed as side tables and art displays throughout the space, creating a cohesive and immersive environment. Our supersuper interior collection is incorporated in a bold yellow, representing the lemon used in 1664 Blanc, to enhance the space. Throughout the popup, visitors will find shopping carts filled with beers and lemons, adding a whimsical touch to the retail experience.

The lounge area of the kiosk is a dynamic space where guests can engage in interactive activities, such as creating their own t-shirts printed with 1664 Blanc graphics. Dominating the lounge is a 2.4-meter-tall 1664 Blanc bottle, handmade from paper mache and hand-painted with logos, which adds to the playful Supermarché vibe. This element not only adds character but also underscores the blend of craftsmanship and technology in the beer production process. This massive blue bottle complements exhibition tables showcasing artworks by Danish ceramicist and painter Rose Eken.

The design of the space would play on a sense of familiarity for this summer’s festival goers, with reused items from 1664's previous festival initiatives seamlessly integrated into the setup. The contrast of 1664's own packaging elements against the clean, soft aesthetics creates a visually engaging distinction.