Type: Retail Store  
Area: 150 m²
Client: Ace & Tate
Status: Completed June 2017
Awards: Dezeen award 2018, long list revealed: Retail interior
Frame award winner 2018, Emerging designer of the year society
Photos: Wouter van der Sar

Expanding the visual identity

For the eye-wear brand Ace & Tate, we wanted to express and expand the visual identity of the brand, by creating a subtle experience of entering an artist space when visiting the store. On a white and clean background, we have designed a spatial colour-combination, adding a play-full aesthetic, and making the products stand out from the walls. We have designed different try-out stands, where costumers can try the different products with a feeling of standing in a rather private zone. They are made of oak, adding a tactile and warm feeling to the space, while their blue frames elaborate the spatial, graphic language of the space.


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