For their SS21 lookbook, Han Kjøbenhavn came to Spacon & X to create an uncompromising and unconventional universe. With physical fashion shows on hold due to the Covid 19 pandemic, the task was to translate Han Kjøbenhavn’s physical presence into an online space. 

To meet this new challenge, Spacon & X adapted their already digital workflow to deliver a virtual spatial experience in place of what would conventionally be a physically executed space. 

Building upon the ongoing close collaboration between Spacon & X and Han Kjøbenhavn, this project further elaborates on the brand’s spatial universe and bridges the gap between a physical and digital experience, paving the way for a retail experience beyond our physical reality.