Type: Installation 
Client: Merit NYC
Location: Manhattan, New York City
Status: Completed, 2023
Photos by: Spacon & X

Spacon & X and creative production company Replica collaborated on a project for New York City-based beauty brand MERIT. An interactive monolith was ingeniously constructed using one-way mirrors and seamlessly integrated LED screens. The installation was unveiled during New York Fashion Week (NYFW), strategically positioned at the bustling intersection between 14th Street and 9th Avenue.

The architectural piece provided an intriguing blend of reflective aesthetics and vibrant digital displays. The one-way mirrors facilitated an interesting juxtaposition, allowing onlookers to observe their own reflections while simultaneously showcasing captivating content on the concealed LED screens. This interplay between personal reflection and dynamic visuals added an extra layer of depth to the immersive experience, making it a standout piece during NYFW.

The project reflected MERIT's dedication to challenging conventional standards in the beauty industry. The fusion of innovative design and technology offered a fitting backdrop for the introduction of MERITt's latest range of essentials. An interactive brand experience vehicle, created to prove that minimal and effective is
the way forward. 

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