ROTATE

Type: Shop-in-shop
Location: Denmark
Status: Finished, 2023

Images by: Spacon & X

Spacon&X joined forces with Rotate by Birger Christensen to design a distinctive spatial identity that embodies the empowering and expressive nature of the brand's clothing. Through the careful selection of materials and the use of storytelling through objects, Spacon&X design creates an atmosphere where empowerment and self-expression flourish, immersing visitors in a realm where fashion becomes a catalyst for profound transformation. The spatial identity exudes a sense of empowerment and uniqueness that resonates with those who are drawn to the brand.

At the heart of this project lies the central theme of "Piercing," serving as a profound inspiration for the design elements. The piercing motif is reflected in the meticulously crafted design elements and a chair that symbolizes strength, resilience, and individuality.

Throughout the space, meticulous attention to detail is evident, resulting in elements that possess their own distinct personalities. Embodying a sense of "soft dominatrix," another inspiring concept for the project, the design strikes a balance between power and grace. It creates an environment that celebrates individuality and embraces the transformative potential of fashion and design, inviting visitors to revel in their unique self-expression.