Building on the success of the Zurich store, Siech Cycles tasked us with bringing the brand's essence to a second retail space in Basel.
A central, elevated curved wall creates a harmonious flow throughout the store's two floors.

In contrast, the space embraces raw, industrial elements. Exposed concrete, piping, and steel pillars are retained, giving the store an honest and authentic character. Drawing inspiration from bicycle construction, the custom-made furniture and bike holders are designed to be as technical and functional as they are expressive.

Siech’s signature poppy red-orange contrasts with soft vanilla textures and anodized aluminum, creating a tactile interplay of materials that adds dimension and attention to detail throughout the space.

To foster a friendly and inviting atmosphere, the store is divided into distinct zones. Upon entering the top floor, customers are greeted by staff at the counter and sales areas, while the ground floor features an informal lounge and workshop area, offering a comfortable environment for exploring the brand.